And if you don't have any idea of what it is, no worries. I didn't until a few years ago.
Not that I'm saying I'm cool.
But I do know what that abbreviation is.
South by Southwest.
It's an arts/music/film held here in ATX.
Another abbreviation for the hip and cool.
Or the informed.
Or the locals.
For many hipsters, SXSW is a time for the creative cool to collect and network and perform.
For me, it's something of a family reunion.
'Cuz it's the time of year that friends we consider family come down for SXSW and let me cook for them and laugh and visit. And they listen to my crazy stories. And they let me hold their babies and hear their stories.